For the sixth year in a row, the Houston Boat Show and Houston Auto Show are teaming up to create one unforgettable event for land and sea enthusiasts.
From January 27–January 31, 2027, Reliant Center will feature cutting-edge vehicles, luxury boats, ATV/UTVs, interactive attractions, and nonstop excitement, all included with one ticket.
Discover The ShowExplore the latest automotive and marine innovations, from high-performance cars and electric vehicles to rugged trucks, ATV/UTVs, and world-class watercraft.
Enjoy test drives, connect with hundreds of exhibitors, and experience hands-on attractions throughout the show.
Explore The ShowBoat lovers can explore a wide range of boats, fishing gear, and marine technology from top brands like Blackjack, Cobalt, Moomba, Sea Ray, Yamaha, Yellowfin, and more than 100 additional vendors.
Talk with knowledgeable product experts and catch live angling demonstrations in the massive 5,000-gallon fishing tank.
Explore Boat ShowDiscover the latest automotive technology with a preview of 2025/2026 vehicle models from top brands spanning luxury to performance.
Explore standout vehicles from Bentley, BMW, Cadillac, Ford, Toyota, and more. Take select models for a test drive from Ford, VW, and Subaru, experience RAM and Jeep ride-along adventures, and check out the remote-controlled race car track.
Explore Auto Show
The Houston Boat Show brings together boats, personal watercraft, fishing equipment, marine technology, ATVs, UTVs, outdoor products, interactive attractions and leading exhibitors for an unforgettable experience at NRG Center. Whether you’re shopping, comparing, learning or simply enjoying a day with the family, adventure begins here.
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Get ready for an inspiring start to the event with our newly revealed keynote speaker, bringing decades of industry-shifting experience.
We've expanded our program with three new hands-on workshops covering advanced techniques you won't find anywhere else.
Don't miss your chance to secure your spot at a heavily discounted rate. Prices will increase at the end of the month.
Ahoy, mates! Get ready to set off on a thrilling, wave-chasing nautical journey unlike anything you've ever imagined before.
Discover a captivating array of vessels, from watercraft to land toys, and other outdoor fun that will have you ready for adventure.
Whether you're an experienced sailor or just love the open water, the Boat Show promises an unforgettable experience.
Meet the Brands at the Show.
Explore participating boat brands, check out special show pricing, and connect with the authorized local dealers bringing them to the Houston Boat Show.
Explore boat brands and connect with their participating dealers.
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Experience hundreds of boats in one place—and buy yours right at the show! Step aboard, compare models side-by-side, and talk directly with factory experts and local Houston dealers.
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