THE HOUSTON BOAT SHOW

For the sixth year in a row, the Houston Boat Show and Houston Auto Show are teaming up to create one unforgettable event for land and sea enthusiasts. From January 27–January 31, 2027, Reliant Center will feature cutting-edge vehicles, luxury boats, ATV/UTVs, interactive attractions, and nonstop excitement—all included with one ticket.

Explore the latest automotive and marine innovations, from high-performance cars and electric vehicles to rugged trucks, ATV/UTVs, and world-class watercraft. Enjoy test drives, connect with hundreds of exhibitors, and experience hands-on attractions throughout the show.

Get ready for a day of honor, action, and unforgettable experiences at the Houston AutoBoative Show! Military & First Responders Day celebrates the heroes who serve and protect our communities with military and emergency vehicles, first responder equipment, interactive exhibits, live demonstrations, special ceremonies, and hands-on family activities.

Meet the men and women behind the badge, uniform, and rescue gear, and get an up-close look at the equipment they use every day. Special discounted tickets will be available on-site for all current and former military members and first responders.

Bring the family, celebrate our heroes, and enjoy a day packed with action, appreciation, and excitement!

Boat lovers can explore a wide range of boats, fishing gear, and marine technology from top brands like Blackjack, Cobalt, Moomba, Sea Ray, Yamaha, Yellowfin, and more than 100 additional vendors. Talk with knowledgeable product experts and catch live angling demonstrations in the massive 5,000-gallon fishing tank.

The Houston Auto Show is produced by the Houston Auto Dealers Association that represent franchised new car dealers across greater Houston. 2027 marks the 44th Houston Auto Show at Reliant Park. The event showcases a diverse array of vehicles, from cutting-edge electric cars to powerful trucks and luxurious sedans. Whether you’re in the market for a new ride or simply curious about the industry’s innovations, the Auto Show offers a fantastic opportunity to get up close and personal with the hottest models on the market and learn from brand experts about each vehicle without the pressure of being sold to. Experience ride-along adventures and check out the remote-controlled race care track for added excitement.