For the fifth year in a row, the Houston Auto Show and Houston Boat Show are teaming up to create one unforgettable event for land and sea enthusiasts. From January 28–February 1, 2026, NRG Center will feature cutting-edge vehicles, luxury boats, ATV/UTVs, interactive attractions, and nonstop excitement—all included with one ticket.

Explore the latest automotive and marine innovations, from high-performance cars and electric vehicles to rugged trucks, ATV/UTVs, and world-class watercraft. Enjoy test drives, connect with hundreds of exhibitors, and experience hands-on attractions throughout the show.

The Houston Boat Show is proud to welcome Polaris, Inc. as its new presenting sponsor, introducing the Polaris Off-Road Adventure Park at the Houston AutoBoative Show. Buckle up for the show’s first-ever off-road demo track, where guests 18+ can get behind the wheel to enjoy an off-road demo ride experience and feel the power and performance of Polaris vehicles like Ranger, Sportsman, and Polaris XPEDITION—all included with regular show admission.

Whether you’re shopping for a new UTV or simply exploring the latest off-road technology, this hands-on experience offers insight you won’t get in a showroom. Be sure to visit the Polaris booths inside and outside the show to explore the full lineup, connect with product experts, and enter for a chance to win exciting Polaris prizes—discover why Polaris is the #1 choice for outdoor work and recreation.

The Houston AutoBoative Show is excited to announce our first-ever “Give Back to Houston Day” — a special event dedicated to supporting and celebrating the local charities that make a difference in our community.

Join us on Thursday, January 29, 2026, at NRG Center, as we bring together Houston-area nonprofits for a day of giving, connection, and community spirit. Each organization will be onsite in the main foyer, ready to share their mission, recruit volunteers, and accept donations.

Boat lovers can explore a wide range of boats, fishing gear, and marine technology from top brands like Blackjack, Cobalt, Moomba, Sea Ray, Yamaha, Yellowfin, and more than 100 additional vendors. Talk with knowledgeable product experts and catch live angling demonstrations in the massive 5,000-gallon fishing tank.

Discover the latest automotive technology with a preview of 2025/2026 vehicle models from top brands spanning luxury to performance. Explore standout vehicles from names like Bentley, BMW, Cadillac, Ford, Toyota, and more, take select models for a test drive from brands including Ford, VW, and Subaru, experience ride-along adventures on the RAM and Jeep tracks, and check out the remote-controlled race car track for added excitement.