Boatloads of Fun Awaits!

For the fifth consecutive year, the Houston Auto Show and the Houston Boat Show are joining forces to deliver one incredible experience for land and sea enthusiasts alike. From January 28-February 1, 2026, NRG Center will transform into an action-packed showcase of cutting-edge vehicles, luxury boats, interactive attractions, and nonstop excitement-all included with one ticket.

This is your chance to explore the latest innovations in both the automotive and marine industries. Whether you’re a car enthusiast, a boat lover, or both, you’ll discover everything from high-performance sports cars and electric vehicles to rugged trucks and world-class watercraft. Enjoy thrilling test drives, connect with hundreds of exhibitors and vendors, and experience hands-on attractions throughout the show.

New for 2026: Polaris Off-Road Adventure Park

Whether you’re actively shopping for a new UTV or simply curious about the latest off-road technology, this experience offers valuable insight you just can’t get from a showroom visit. In addition to the track, explore Polaris’ full lineup of vehicles, connect with knowledgeable product experts, and enter for a chance to win the ultimate Polaris giveaway. Be sure to stop by the Polaris booths located both inside and outside the show to see why Polaris is the #1 choice for outdoor work and recreation. Best of all, there’s no additional cost-your regular show admission includes full access to this interactive experience.

Boat Show Highlights

Boat lovers can explore an impressive lineup of vessels, fishing gear, and marine technology from industry leaders including Blackjack, Cobalt, Moomba, Sea Ray, Yamaha, Yellowfin, and more than 100 additional dealers and vendors. Whether you’re ready to buy or just dreaming, knowledgeable product specialists will be on hand to answer your questions. Don’t miss live angling demonstrations in our massive 5,000-gallon fishing tank, plus interactive attractions and even more exciting features to be announced soon. 

Auto Show Highlights

Automotive enthusiasts will enjoy an outstanding display of vehicles from top brands such as Bentley, BMW, Bugatti, Cadillac, Chevrolet, Dodge, Ford, Honda, Lexus, Rolls-Royce, Toyota, and more.

Tickets are on sale now, and kids 5 and under get in free!

Whether you’re shopping for a new car, searching for the perfect boat, or eager to experience the latest in off-road innovation, the Houston AutoBoative Show is a family-friendly, must-attend event packed with excitement for all ages.